Sales & Marketing
Consultative Selling & Key Accounts
An applied YUSRe program designed around workplace relevance, participation and post-training application.
Learning Objectives
What participants should be able to apply
- Shift from product pitching to client diagnosis
- Build value-based sales conversations
- Improve account planning
- Strengthen negotiation and follow-up
Program Modules
Structured for application
01Consultative sales process
02Customer needs and value
03Questioning and diagnosis
04Key-account planning
05Negotiation and closing
Methodology
Active learning, facilitated discussion, practical cases, individual/group exercises and action-learning where appropriate.
Expected Outcomes
Clearer management practice, stronger workplace application and an action agenda connected to business performance.
Post-Training
Follow-up, assignments, coaching, implementation review or workplace evidence can be added to the program design.